Moosehead Brewery reported yesterday that they got ripped off again. 70,000 cans and 44,000 bottles were stolen from their distributor in Mississauaga, ON.
This is the second time that the brewery has saw a large quantity of their beer go missing as a former New Brunswick driver decided to keep the truckload for himself. The beer was destined to Mexico but never arrived and it garnered a lot of media attention. Some of the beer was recovered as it was easily recognizable because of the Mexican language on the cans.
This second hi-jacking involved two trailers from the Armoury Transport yard that were driven away by two trucks that had been stolen from another compound. Moosehead estimates the value of the missing beer to be $200,000 and advises people to stock up before the weekend as stores may run out.
The first heist back in 2004 created a soar in sales as did the publicity gathered from the, "Free Bob the Moose" campaign, in which a man tried to sell a stuffed moosehead through eBay, but was charged instead. There was also a book written called the Beer Bandit Caper (see picture).
Am I safe to assume this free publicity will again drive up sales??? I'd bet on it.
Thank god it wasn't Mill Street Tankhouse Ale, I'd be going crazy.
3 comments:
...they clearly had no idea how putrid Moosehead can be, or they would've burgled something else.
Bob the moose is finally free!!
http://truemors.com/?p=12532#comment-4821
NICE BOOK, I USED IT FOR MY INTERNATIONAL BUSINESS PROJECT. IT IS AMAZING HOW MUCH BEER DID MR. GERARDO RODRIGUEZ CAMPOLLO SOLD WITH SORIANA. ALSO IS IMPRESIVE HOW THE MEXICAN BEER INDUSTRY WAS STRUGGLING BY FREE TRADE. I WENT TO CABO AND SAW IN WALMART AND LAY GOOD PRICES EVEN ON THE DOMESTIC BEERS.
THIS IS A REALLY PROOFS THAT NAFTA WORKS FOR THE CONSUMERS.
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