When I was in Montreal for Mondial de la Biere two weeks ago, Beau's All Natural Brewing Co. had a booth slightly beside/behind us, giving us the opportunity to chat over the five day festival. One of those conversations led to a "what's next at Beau's?" chat and Beau's foot solider, Darren Stevens (a guy who knows how to throw a killer party - his business card says that), told me all about their new 12 Pack wooden crates.
This newest initiative from Beau's is cool. The cases are made from wood, have handles on both ends, look like old milk crates, and are big enough to fit vinyl records in them when the beer is gone. They're even stackable.
They will be available at select Beer Stores soon and will retain for $60. You can get them at Beau's retail store as we speak and if you take the crate back to them when you're done the beer, they'll hand you back $15. But really, who would return one of these?
I can picture the stiffs at the Beer Store right now, grumbling to each other every time someone orders a case! Priceless.
Here is a video that has owner, Steve Beauchesne, speaking with /A\ Morning News news last week.
2 comments:
Very cool indeed!
Please keep us posted if you hear word of when these cases hit the Beer Store!
When it comes to cool ideas and marketing, Beau's take it to a whole new level. Yet another great job!
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