The new "Muskoka Summer Weiss" will be available sometime in early April in select LCBO's. The beer, as you can see to your right, will be packaged in Muskoka's seasonal 750ml swing-top bottles and will retail for $5.95. The Summer Weiss will also be available at select pubs/restaurants on draught, and at the brewery in Bracebridge, ON.
Coming off of two very success seasonal releases, Harvest Ale and Double Chocolate Cranberry Stout, both of which attracted a lot of media attention, and more importantly achieved good reviews on beer blogs and websites, the Summer Weiss, with a new label design, should excite fans of Muskoka here in Ontario.
From Mike Laba, Muskoka Cottage's Marketing Manager:
Seasonally brewed, Muskoka Summer Weiss (“vice”) is crafted with visions of summer in mind. Unfiltered and naturally hazy by design, the balance of wheat, barley and subtle hopping makes this an intriguingly aromatic, flavourful and sessionable summer wheat beer.
We used our popular Hefe-Weissbier as the base for this beer and have made a couple tweaks to brighten it up and make it a touch more sessionable for the summer season.
We know consumers are looking for a refreshing beer in the summer with tremendous amounts of flavour and we are very confident this wheat beer will live up to that request.
1 comment:
BEST BEER EVER
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