Muskoka Brewery To Show Off New Packaging

Muskoka Brewery in Bracebridge, ON is getting ready to unveil a new beer to their regular line-up, which will start hitting 300+ LCBO's and 200+ Beer Stores in about three weeks time.

Along with the new beer, which will be offered in 355ml bottle six-packs, the brewery will be introducing drinkers to their brand new packaging.

A new logo has already been released via their Facebook page (on right) and today the brewery will offer a sneak peek at that new packaging and will be providing some details on the new beer at 1pm.

The revamp will affect their entire brand (glassware, coasters, table tent-cards), all their beer products, and has been a significant undertaking.

I've had the chance to have see the new branding and I really like the new look. It's fresh. It tells a story. It's imaginative. And it's something new for the Ontario market. We all know that branding plays a significant role in people's purchasing habits, especially beer, and I believe Muskoka has found a theme that perfectly combines their northern Muskoka surroundings with their core values in selling craft beer.