2011 Toronto Beer Week Launch!

COME JOIN US!!

Kicking off the 2nd annual Toronto Beer Week with a Party
Join Us On Friday September 16th At The Amsterdam Brewery

September 12, 2011 (Toronto, ON) - The last party of the summer is set to begin. On Friday September 16th the 2nd annual Toronto Beer Week will hit the city with events at 50 of Hogtown’s finest establishments. We’d like to kick off the week early, which is why the first official cask will be tapped at the Amsterdam Brewing Company (21 Bathurst Street) at 12pm on Friday, which will be followed up with a number of unique Amsterdam offerings.

Last year’s launch was conducted by Steve Peters, the outgoing Speaker of Legislative Assembly of Ontario at the Mill Street Brewpub. While we’re keeping the same theme, we’re moving a little to the west and kicking things off at Amsterdam, who have been serving up great brews to the local market since 1985. Amsterdam epitomise the bright future of our local craft beer scene, having introduced a wide array of different styles in the past few years, as well as instituting a barrel-aging program for select creations. For the launch, the Amsterdam brew team have prepared a number of special one-off beers that display the full-range of flavours possible in the world’s favourite beverage. The Toronto Beer Week team will also have TBW t-shirts on site and will be handing out tickets to the Premium Beer Experience to lucky individuals! Complimentary snacks will also be available.

This should be a great photo opportunity as well as the ideal place to learn more about the week, and why we’re witnessing extraordinary growth as citizens join the craft beer revolution. We will discuss planned events, sample from fine beer, and answer any questions you may have. A number of brewers, licensees and brewery representatives will be attending, as well as members of the Toronto Beer Week Board. We hope to see you there!

To find out more information about events taking place during TBW, or to see the full list of 2011 participants, please visit our website at www.torontobeerweek.com. Follow us on Twitter @torontobeerweek and Like us on Facebook.

About Toronto Beer Week
Toronto Beer Week runs from September 16th-24th and celebrates great craft beer, the places that make it, and the establishments who serve it. Our inaugural 2010 week, saw hundreds of events at bars and restaurants across the city, and we’ve built on that success to add an additional weekend as well as more participating locations in 2011. A TBW event may be a five-course meal paired with different beers, it may be a selection of special “get it here or it’s gone brews”, or it might be a pub-crawl across some of our city’s finest watering holes. The diversity of events at Toronto Beer Week reflects the diversity of our craft beer culture, and our aim is to provide great and memorable experiences.

For further information contact:
Troy Burtch: troy@torontobeerweek.com - 647.400.7051
Robert Symes: rob@torontobeerweek.com