For the first time in the short history of the Ontario Craft Brewers Association, they have unveiled their first ever “Discovery Pack” that consists of six different beers brewed by six different breweries. "The OCB Discovery Pack came to fruition in response to the OCB's customers - you asked, we responded." said Mary MacIssac, Director of Marketing for the OCB.
The announcement was held at the gorgeous Summerhill LCBO location in Toronto before a mixed crowd of media personnel and people from the beer industry. While the main focus was on the introduction of the new pack, the OCB also held a beer and food pairing session that was conducted by acclaimed Chef Ezra Title from Chez Vous; who prepared delicious dishes made with local products and local Ontario beer. Also on hand was Divira Ovadia, who had recently won a contest on the Debbie Travis television program From the Ground Up. Ovadia explained tips and tricks on how to spruce up your table for the festive season along with ideas on how to highlight different beers using unique glassware.
The OCB claims that the Discovery Pack will be the first of a series that the OCB will role out throughout the next year. It is a way to get people to try these exciting beers without purchasing different six packs each time they visit an LCBO. Inside the six packs is a product information sheet outlining some of the beers being brewed here in Ontario for the winter months. The outside of the Discovery Pack also includes tasting notes for the six individual bottles inside. It will be available for customers starting November 4th at 150 LCBO locations across Ontario for $11.95.
The OCB Discovery Pack consists of four lagers and two ales from some of Ontario most distinguished craft brewers. The list includes:
1. Mill Street Organic Lager (Toronto, ON)
2. Great Lakes Red Leaf Smooth Red Lager (Toronto, ON)
3. Wellington Special Pale Ale (Guelph, ON)
4. J.R. Brickman Pilsner (Waterloo, ON)
5. Walkerville Amber Lager (Windsor, ON)
6. Lakes of Muskoka Cream Ale (Bracebridge, ON)
The OCB is made up of 29 small craft and regional breweries throughout the Province that engage in making fresh quality beer. They brew exciting and inspired beer that is made to be enjoyed by someone unlike large breweries who brew beer that means not to offend anyone. Learn more about the Discovery Pack, recipes and glassware tips by visiting their website at www.ontariocraftbrewers.com
2 comments:
I wish they would do something like this in Halifax it sounds great!!
Halifax has recently been able to drink some of Mill Street's finest and I just got word that Great Lakes has shipped a pallet of their Winter Ale your way. It is a treat, enjoy.
Troy
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