Muskoka Cottage Brewery Billboard Campaign

This is a pretty cool idea. I've always enjoyed seeing breweries reach out to their customers for marketing insight with things that an office full of ad people might not be able to grasp (grassroots marketing); especially at the craft beer level.

Muskoka Cottage Brewery in Bracebridge, ON are undertaking a bold marketing initiative, advertising the brewery using billboards along Highway 11 heading north towards the brewery. Mike Laba, Muskoka's Marketing Manager, hopes to engage their customers, getting their input into which ads the brewery should use. "I am currently polling our Facebook fans with 3 different billboard concepts (see ideas below). We're interested to know what our fans respond to the best," stated Laba in an email I received last night. Laba is also interested to hear from individuals who might have their own idea for a billboard.

Head over to their Facebook page to comment on the open source advertising and to help chose the ad you think would be best suited for the brewery to welcome people to Cottage Country.

While I like each one of the ad's I think I'm leaning more towards the first one. I could see that one having the biggest effect. It's the image of the beer in the glass. Which one would you choose?