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Friday, January 21, 2011

Chancey Smith's Changing Name - Gambrinus

Chancey Smith's, a popular beer bar in London, ON, officially announced today that they have decided to change the name of their establishment to Gambrinus Bistro & Cafe, a name that reflects the values and attitudes of the business.

General Manger, Milos Kral, who was profiled on this blog back on November 26th, had this to say about the exciting news:
Over past two years Chancey Smith's gradually changed and became a true beer place in London. We want to express our new identity and concept with a new name. Gambrinus seems to be most befitting name. Known as a patron saint of brewers, the name will clearly express that to all informed. At the same time, we want to make a clear break with a steak and seafood place.
We are changing the concept to a bistro and cafe. Black & white checkered linen are replaced by solid oak table tops. The entire place (with exception of bar area) is decorated with local art.
Bar area, for now is being adorned with retro beer posters. Eventually, we would like to showcase mostly Ontario breweries inspired art, too.
The new menu will be more in tune with our beer selection, including beer in some of the dishes and suggested beer pairings.
We are in the process of setting up a beer engine so we can offer cask ales on a regular basis. I view all these changes just as a small step toward much more exciting future of good beer in London.
Kral also mentioned that their website was recently compromised, so they weren't able to update it with the change.

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