Steam Whistle Brewery To Introduce New 355ml 6 Packs

The good folks from Toronto's Steam Whistle Brewery are getting set to release a new 6pack that will consist of 355ml cans.

I was at the brewery a month ago and Steam Whistle was preparing the canning and packaging line for the new can format, and a in a recent press release the brewery stated that the new 6packs should be available across Ontario and to select Alberta private liquor stores by Canada Day. The 6 pack will retail for $14.50 in Ontario and prices for Alberta will vary.

“There are some interesting regional differences we considered when developing this new package offering,” acknowledges Steam Whistle Director of Marketing, Jamie Humphries. “For example, residents of Alberta had a 63.4% purchasing preference for canned beer last year, so we’ll be shipping these western drinkers our canned 6packs right away.”


The 6 pack will feature the signature Steam Whistle packaging as you can see in the image on the right, complete with the convenient handles.  The new 6 packs will join Steam Whistle's 4 pack 500ml cans that they introduced back in 2008 (old blog post)