Through 25 stores across the province, the LCBO will be featuring five of Tree's beers, all in 650ml bottle format. Ontario residents will be able to find Raspberry Porter, Hefeweizen, Captivator Doppelbock, Hophead Double IPA, and a new beer the brewery has never released before.
I spoke with Stirling today by phone and he indicated that the 'brewery feature' will begin in May.
"We're very excited for the opportunity," said Stirling. "Having five of our brands featured at the LCBO is a great way to showcase our brewery to Ontario residents. And I really think that people will enjoy our new beer!"
Tree made its first foray into the Ontario market this past winter (February 2011) when the LCBO brought in a limited amount of Tree's Hophead Double IPA which promptly sold out within a week. The brisk sales helped Tree's year round IPA (Hophead) to get a listing with the LCBO retail system that North American Craft currently represents.
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