Follow beer writer, Troy Burtch, as he explores the wonderful world of craft beer and the pubs that serve it. Great Canadian Beer is a place to come to catch up on beer news, read tasting notes, check out event listings, and for pub previews and reviews.

PLANNING AN EVENT? GOT A NEWS TIP? INTERESTED IN ADVERTISING? SEND A MESSAGE TO troy (at)greatcanadianbeerblog(dot)com

Sunday, June 22, 2008

I'm Coming Home

My stay here in Newfoundland is slowly coming to an end as I sit in the St.John's airport watching flights come in left and right. Our plane was delayed as the early morning fog Newfoundland is famous for halted our plane from landing on time.

I have a lot to write about..it was a great time. I got to visit the Quidi Vidi brewery on the picturesque Quidi Vidi harbour, the Yellow Belly brewpub (great story coming up), did a George Street pubcrawl, drank with some locals and met a guy named Frank who is an avid beer lover and Great Canadian Pubs and Beer blog reader.

So stay tuned over the next couple of days....I'll try to post frequently as I shake this 5 day hangover.

Tuesday, June 17, 2008

Off to Newfoundland Bye!

This time tomorrow I'll be in St.John's Newfoundland, preparing myself for a busy week of pub crawling, brewery touring and lobster eating as my fiance and I head there for a wedding.

We'll be staying downtown until Sunday with plans of visiting the famous George Street for a couple of adventurous nights, staggering from pub to pub. We also have a scheduled stop at the Quidi Vidi brewery on the shores of the waters edge. Ron Keefe from the Granite (Toronto location) informed me last weekend that there is a brand new brewpub that just opened down George St that is being run by a terrific brewer who used to brew here in Ontario once. No doubt I'll be having my lunch and dinner's there.

Everyone visiting Newfoundland must get screeched in and I plan on doing so our first night there. I'm not much of a rum drinker so I'll keep it limited to just the one shot...maybe.

I'll have the laptop on the road and plan on posting some small pub profiles and some pictures during our stay.

Monday, June 16, 2008

Update on Steam Whistle Cans

Back on March 6th, I broke the news about Steam Whistle going to 500ml cans and that would be released by June 1, right at the start of unofficial beer season.

Well June 1st has come and gone and there has been no sight of them at the LCBO or Beer Store yet, and members of Bar Towel are wondering why. "Any word on the canned Steam Whistle? According to a brewery press release (posted on Troy Burtch's blog a few months back), the beer was supposed to be out June 1 at the very latest. Yet still no sign of it. Anyone heard anything?"

Here is Steam Whistle's response.
A general strike in Brazil has delayed the production and shipment of our canning filler so we have been delayed by several weeks. The cans themselves are here and the majority of the canning line is in place waiting for the arrival of the filler. We do not have a firm date unfortunately.
Hopefully it will be sorted out soon as Steam Whistle on the dock at the cottage is good times all around.

Victory Summer Cask Ale Festival

4 weeks until another Cask festival and I am already getting excited. Ralph from Volo introduced me to the world of Cask conditioned beers when I first starting getting into the beer scene and I've been hooked ever since. Granite's Best Bitter Special and Durham's Hop Addict are two of my favourite beers, both cask products. I am really looking forward to this one though as it gives me an excuse to get back to the Victory Cafe, a place I've only ever been to once and I loved it, it's my kind of pub.

Here is the press from the hospitable Maz:
When: Sunday July 13th 2008
12:00 – 7:00 P.M.
Where: The Victory Café, 581 Markham Street, Toronto

The Victory Café is hosting a cask ale festival on the patio this July as part of ‘Pedestrian Sundays’, the summer street festival in Mirvish Village, Toronto. The aim of this cask festival is to celebrate local traditional cask ales and to introduce new people to this wonderful product.

Cask conditioned ale, also known as ‘real ale’, is beer that is brewed from traditional ingredients (malted barley, water, yeast and hops) and matured naturally in the cask where it undergoes a secondary fermentation. This imparts unique characteristics and greater depth of flavour. Cask ale is a fresh, natural product and is free from the hemicals and preservatives found in many of today’s mass-produced beers.

There will be ten traditional cask beers on offer, all from local brewers. The full list of beers will be announced at a later date. (I will post more details as they become available).

Beer samples will be offered by the half-pint measure, purchased with a beer ticket available at the festival. A food buffet will also be available. The cost of admission is $6.50 per person, payable at the event, which includes a souvenir glass and two half-pint sample tickets. A $10.00 admission includes access to the food buffet. Additional beer and food tickets will be available at a reasonable price.

For more info contact Maz Brereton: maz@victorycafe.ca or 416-894-6105

Friday, June 13, 2008

Funny Pub Staff

"Hi, can I get a pint of Mill Street Tankhouse please?" I said to the nice looking waitress at a pub I will not name. I know they serve Tankhouse, that's why I'm there. It is the only craft brewery on tap there.

"Sorry, we don't have Tankhouse up here (patio) but we do have Keith's Red, which is very close to Tankhouse," states the waitress.

Weird. I am wearing my Mill Street shirt, which is hard to miss, and she still says that. "No thanks, Keith's Red is no where near Tankhouse, not even close," I say.

"Oh, I think so," she says as she bashes her eyelashes.

"I'll have any Mill Street beer, if you have it."

And a Belgian Wit I got - with an orange slice.

Father's Day Gift Ideas

Looking for something special for your 'pops' this Father's Day? Here are some suggestions for the beer drinking fathers out there.

1 Year Issue to TAPS: Canada's Beer Magazine
For only $18.00 a year you can get your dad a subscription to the only beer magazine in Canada. TAPS features writers like Stephan Beaumont, Craig Pinhey, Bill White, Greg Clow, Mirella Amato, Martin Sayers, Canada's pub guy Bill Perrie and myself. The magazine features articles about Canada's vast brewing industry from coast to coast, pubs, beer styles, over sea reports, beer and food pairings, history and anything and everything between. Check out www.tapsmagazine.com for subscription details and for locations to pick up your copy, or send me an email with your contact information and I'll pass it along.

Beer Bottle Pint Glasses:
These things are cool. Terry and Jennifer Craig own and operate a glass blowing factory to the north, Tory Hill, ON to be exact, and create very unique beer glasses from recycled bottles. The couple visit numerous breweries and visit local beer stores to pick up old 'painted' bottles to make art out of. The bottle necks are expanded and the glass is stretched enough for a 14oz pour, without even ruining the etchings on the bottles. Mill Street, Steam Whistle, Innis and Gunn, Corona, Grolsch and Red Stripe are all very popular with customers. So, where to buy? You can find them all at Distill, in Toronto's distillery district along with a handful of stores that support local artists. For more information, contact Terry and Jennifer at www.artechstudios.ca.

Brewery Tour:
What a great way to reconnect with the old man. Visiting a local craft brewery, touring the brewhouse and having some samples sounds like the perfect day to me. The Ontario Craft Brewers website features an extensive interactive road map of local breweries in different Ontario regions. So jump in the car, buckle up and head out to your local brewery, or venture further down the road to a place you've never been before. Check Grand River's historic building in Cambridge, ON, have lunch and pints at Trafalgar Brewery's Tied House, tour the cellars at Neustadt brewery or go to beer church in Campbellford, ON to the Church Key Brewing Co.

Brunch and Beer:
Got this covered. You have to visit the Granite Brewery in Toronto - or Halifax for their weekly brunch with a nice pint of their cask conditioned Best Bitter Special (still one of my favourite beers!). Located at Mt.Pleasant and Eglinton Ave, the Granite has been pleasing beer and food lovers for over 15 years. Ron Keefe is the man you may find behind the glass wall, playing with the cooper brew tanks. Feel free to glance inside at the large assortment of books in the library room at the front of the house and no visit is complete unless you take home that special growler of a hand pulled beer. Better call for reservations today. www.granitebrewery.ca

Gift Certificate to the LCBO:
I don't think it's a secret to lovers of quality beer that the LCBO has recently improved their beer section with a handful of well reputable and flavourful beers from around the world. Treat pappy with a gift certificate as a way to give him the chance to try something new and unique, something not always available.

So here's to an early Father's Day. You can't see me but I'm raising a pint glass to you all as I sit here and write this.

Cheers,
"Support your locals"

Wednesday, June 11, 2008

McAuslan and RJ Brewers Join Forces

Slipped through unnoticed early last week.

Click here.

Meet Mike Laba: Cameron's Brewing, Oakville, ON

Meet Mike Laba - Marketing and Promotions for Cameron's Brewing Company in Oakville, ON.

"Brewed by a connoisseur...not an accountant" is the moniker Cameron's abides by and takes to heart. They currently brew an Auburn Ale (great session brew), a Cream Ale and a Lager that are all available in nine packs at select LCBO's and six packs of Dark 266 Lager. They operate a fun brewery, doing unique things with their beer, sponsoring different events and even operate their own on-line blog. So sit back, grab an Auburn Ale and get to know Mike Laba, he says HI!

What are the best aspects of working for a brewery in sales, marketing and promotions?
The camaraderie - among loyal craft beer supporters, curious newcomers to the craft movement and our colleagues and friends in the industry. Good beer brings good people together.

How long have you been with the brewery? Did you work for a brewery before?
I've been with Cameron's for just over a year, but a supporter of the brand long before. I've been in the craft beer world for almost 6 years - 5 years with another craft brewer before Cameron's.

Describe your passion for the beer industry?
Passion in this industry is contagious - we all (breweries within the OCB) believe that we have a strong message and premium products to back it up. Given the close and co-operative relationship Ontario breweries have with each other, I am always dealing with another brewery with something exciting going on - new products, big events, brewery events...etc. The constant successes pump you up and pushes you to further contribute to this craft movement that we are all driving in Ontario. We make (and sell) a fantastic product and I think we all believe that if we can get the product and message into everyone's hands, everyone would buy in to the concept and further develop the movement. That is what drives me.

What are Cameron's plans for summer? Any seasonal beers, continuing cask nights, events etc…..
Cameron's is aggressively pursuing unique trial. To us, unique trial means someone trying a Cameron's outside of traditional vehicles (pubs, beers shows). We want someone to try a Cameron's in a unique setting at a unique event. These range from beer and food events, educated craft beer sessions, partnerships with high end gala's and events and partnerships with loyal organizations.

We want to intertwine our beer with memorable experiences. We will also continue to do our Cask Nights on the last Thursday of every month. The Cask Nights are growing at a good rate and it is a unique event for people who like unique beer and like visiting breweries. We have met a lot of great people through our Cask Nights and in turn, a lot a loyal supporters.

What's new at the brewery? New hires, increase in sales, etc…..
The brewery is in top form. The addition of Head Brewer Jason Britton has been huge for us and he and Adam have made a great team. Volumes are up, packaging run total units are up, production is being managed very efficiently and the brewery looks great.

Our presence in the licensee channel is on a steady rise, LCBO's listings continue to increase. Jon (who handles Toronto) is blazing the Cameron's trail.


Now we're just waiting for The Beer Store to ask us to come on board as a partner, offer us to swap shelf space with Coors Light, and present us with a plan to push out the mainstream brands and only sell Ontario Craft Beer. Stay tuned...

How successful have your cask nights been?
Considering Cask Nights started as a night for only brewery staff, it has been a huge success. We originally made a cask for only us to enjoy. We told some friends and some local supporters and there ended up being roughly 12 people enjoying the first cask.

Cask Night has grown to 60 people every month. We decided early on to cap the event at 60 to keep it intimate. We want to be sure that we have an opportunity to talk to everyone in attendance every month. As I mentioned earlier, we get a great people out for Cask Night.

What is your ideal food and beer pairing? – Using Cameron's products of course.
Lager: I love Jamaican food - I love the heat of it. I really enjoy Cameron's Lager with a spicy jerk chicken because the beer doesn't overpower the spice...it simply cuts it down a bit.

Cream Ale: Whenever I know I'll be eating fish, I bring home a box (or two) of Cream Ale. Prep a lighter fish (Tilapia) with some butter, olive oil, salt, pepper, fresh coriander and the juice of half a lemon. Throw it on the grill until it just starts to flake.
Pour your bottle of Cream Ale into a pint glass and enjoy. This is heaven for me
.

Auburn: This is my favorite beer because I love how it pairs with food...more specifically, how it pairs with meat. I make some pretty legendary ribs with a nice bite to them and no beverage in the world goes better with them than our Auburn. Check out my Rib Recipe

Tuesday, June 10, 2008

Pumphouse Beers Head West

When I was living out in the Maritimes I used to hear about all the people that had packed up and headed to Alberta to work the oil rigs or join the construction boom to make some serious money. People used to call Labatt's from Calgary looking for us to ship Oland's Export Ale over to them as they couldn't get it there.

Well, one Maritime brewery is doing something about that. News today from New Brunswick has Pumphouse Brewery, the 2005 Canadian Brewery of the Year, shipping their Scotch, Blueberry and Fire Chief's Red beers to the thirsty maritimers in the prairies and for fans of craft beer. This will be the first time the Moncton, NB beers will be available out west on a large scale capacity, joining other craft brewers who have found a nice home in Alberta, as the province is big on premium products. There was 6,240 bottles loaded, or 26 pallets, which are headed to 20 privately owned liquor stores.

"It's great and we're very excited. For us it's expansion, more jobs, bigger market share -- all the positive things you like to talk about," stated Pumphouse Brewery owner Shaun Fraser to the Times and Transcripts newspaper yesterday.
Pumphouse opened as a brewpub in Moncton, NB in 1999 and currently sells their Blueberry Ale, Cadian Ale, Scotch Ale and Fire Chief's Red Ale in 6 packs throughout New Brunswick, Nova Scotia and PEI. Seasonal releases have made appearances in Ontario and Quebec.

To read the full article click here.

The Session #16 - Beer Festivals

Okay I'm submitting this four days late. I'm sorry. Things have been very busy and it has been hard to find the time to get this posted. Geistbear Brewing Blog chose 'Beer Festivals' as the subject of the 16th edition of the Session so I guess that's what I'll write about.

Unlike Alan at A Good Beer Blog I enjoy going to beer festivals, so much that I try my damnest to attend them all. Unfortunately my job, finances and other hobbies prevent this, but I do manage to attend my fair share.

Now my definition of a beer festival my vary from yours as I lump all beer events, both large and small, into the same category. I am a much bigger fan of the small, intimate festivals like Volo's Cask Days, Pepperwood Bistro and Brewery festival or C'est What's festivals for craft beers. I must admit though, that I haven't been to Mondial yet or the Great Canadian Beer Festival in British Columbia, two festivals that are highly regarded, but dates have been blocked for 2009 for this to happen.

I can remember my first beer festival, the NSLC Halifax Beerfest held at Pier 22, right beside its famous sister Pier 21. I was working with Labatt at the time, so we were given free tickets and the rest of the night was a blur. They NSLC held the event and all the products available were those from the NSLC. While the rest of the fella's stuck to Bud Light or Keith's, I was hanging out with Guy McClelland of McClelland Premium Imports drinking as much Delirium Tremens as he would give me, which was a lot. While everyone else at the event was sampling from small wine glasses I was walking around with a beautiful Delirium goblet filled to the brim. Delicious. It really was a gong show geared towards a younger crowd whose only focus was to get as drunk as possible (on the Friday night anyway). Yet this festival opened my eyes to the other beer fests out there and ignited my curiosity.

I returned from my year away in Nova Scotia just in time for the Toronto Beer Festival and in time to man the Keith's Red booth. Funny stuff. I was wearing a Keith's Red golf shirt, which I had to remove when I walked around to the various craft brewery tents. I don't think I even touched a drop of Keith's that night. I got to meet a lot of Ontario brewers for the first time that night, as well as a lot of good beer drinkers I tend to share a beer with at beer events to this day. I had a great time at the Toronto Beer Festival but the price tag for admission is to high, the token system wasn't working the best, long line-ups for food and bathrooms and this was only on Thursday night.

Today I go to beer festivals for three reasons: 1. To try various one-offs or seasonal releases made by craft brewers before they hit the market, 2. To catch up with some of the nicest people in the brewing industry, and 3. To work. I may do an interview or talk to some people to obtain some new information for TAPS or for this blog. Sometimes it takes the fun away from the actual event, but it is what it is.

So see you at the next festival - Victory Cafe Cask Ale Festival.

Friday, June 6, 2008

Members of Queen's Park Choose OCB Beers!

A while ago I was discussing the state of the Ontario Craft Brewers with a friend who mentioned that something was in the works with members of Queen's Park and OCB beers, and today I received a press release with the following information.

For the sake of being lazy I will include the full release. Enjoy.

Queen's Park Casts Votes for the Official Craft Beers of the Legislative Assembly TORONTO

The votes are in as MPPs at Queen's Park settle on the best Ontario Craft
Beers. Speaker of the Ontario Legislative Assembly, Steve Peters, hosted fellow MPPs and staff Tuesday as they cast their vote at the first ever Ontario Craft Beer Tasting at Queen's Park. "At the Legislative Assembly of Ontario we are extremely proud of the fantastic local products that our great Province provides," says Peters.

"Making the Legislative Assembly of Ontario a showcase of Ontario products is an initiative of mine as Speaker. The Ontario Craft Brewers are a great example of our Province's ability to create quality, world-class products right here in our backyard."

The tasting saw 46 beers brought to Queen's Park with over 100 ballots cast in six different categories. As well, Peters was proud to announce Neustadt Scottish Pale Ale as his choice for the Speakers' Selection winner. These seven winning beers will be the official craft beers of the Legislative Assembly.

"Seeing the Ontario Legislature take an interest in the Ontario Craft Brewers is a sign of how far the Ontario craft brewing industry has come in recent years," says John Hay, President of the Ontario Craft Brewers. "Our province's brewing history began back in the 1800's but really saw a large resurgence in 1985 with brewers like
J.R. Brickman and others. Most recently we've seen an acceleration of this growth thanks to government support, new consumer interest and the hard work of the 29 Ontario Craft Brewers."

Since 2003 capital investment in the Ontario Craft Brewers has been over $40 million. This strong support has been central to the development of craft brewing in Ontario. "We are also proud of our impact on the province's economy," continues Hay. "In fact in the next decade we expect the craft breweries to have close to a $400 million economic impact on the provincial economy in both a direct and indirect way."

Category winners and the official craft beers of the Legislative Assembly are:

Speaker's Selection:
Neustadt Brewery - Neustadt Scottish Pale Ale

Golden Lagers & Pilsners:
Great Lakes Brewery - Golden Horseshoe

Refreshing Ales:
Robert Simpson Brewing Company - Anti-Gravity Light

Amber Lagers, Ales & Honey Beers: Old Credit Brewery - Amber Ale

Malty Dark Lager or Ale:
Brick Brewing Company - Waterloo Dark

Bold Flavoured Ale, Stout or Porter:
Scotch Irish Brewery - Sgt. Major IPA

Wheat Beer:
Mill Street Brewery - Belgian Wit

The Ontario Craft Brewers are a group of 29 small brewers that are dedicated to making great tasting beer in Ontario. The 29 members of the Ontario Craft Brewers brew their beers locally in communities throughout Ontario - from the Ottawa Valley to Windsor and Niagara to Muskoka. The Ontario Craft Brewers employ over 450 people in Ontario, accounting for over20 per cent of the overall brewing employment in the province. For more information about the Ontario Craft Brewers visit http://www.ontariocraftbrewers.com/.

Thursday, June 5, 2008

Denison's: Our Favourite Weissbier

This won't be headline grabbing news to the regular readers of The Bar Towel tm, but I thought I'd expand on the recent announcement posted on on that site by Denison's owner/founding brewer Michael Hancock.

Back on May 19th, Hancock posted a message on Bar Towel regarding his recent move to the Cool Brewing Company to have Denison’s beers brewed there, as opposed to following Ken Woods and Black Oak to their new digs in Etobicoke. Hancock has had his signature Weissbier and Dunkel brewed under licence at the Black Oak brewery for the last couple of years after moving there from the Mill Street brewery, but when Woods and company decided it was time to re-locate the Black Oak brewery closer to the city (Toronto) Hancock decided it was his time to re-locate himself. Not that anything happened between the two. On the contrary. These two guys are great friends and Woods has previously mentioned how Hancock has served as a role model while he was learning the ropes of running a brewery. Woods actually served at Denison's Brew Pub on Victoria street back in the day.

Hancock's decision to move his brewing operation to the Cool brewery was simply based on space and hence, the ability to grow freely. Cool has lots of it, providing Hancock with the opportunity to brew more Weissbier in order to keep up with increasing consumer demand, and to brew Dunkel year round.

I ran into Hancock shortly after he posted his message one blurry night at Volo (I hope you made it home in time Michael), where he informed me that the first Weissbier was brewed at Cool over a month before, and so far so good. He stressed the fact that when there is a move of this proportion that is could take a bit to weed out abnormalities caused during the brewing process as the new beer adapts to its new surroundings. He did point out however that when he moved from Mill Street to Black Oak that everything turned out great, and judging by the quietness of the Bar Towel crowd everything seems true to style since moving to Cool.

I also got to hear some plans for Dension's for the future, or should I say goals of Hancock's. But this isn't a cheesy tabloid blog so I'll reserve comment for a later date or when things start to transpire. It was interesting to hear some things that take place behind the beer, things everyday beer drinkers wouldn't otherwise hear about. I was very impressed with Hancock's passion for the craft brewing industry and he is a great man to discuss the brewing industry with, as he has been through it all.

I, along with many other Denison's fans, look forward to seeing his Weissbier at more and more accounts and being able to have a Dunkel year round.

Wednesday, June 4, 2008

Is Thy Stomach Growing In Size?

Back in April, Alan over at A Good Beer Blog wrote about his weight issues and asked other beer drinkers what they do to watch the ever expanding waist line while still enjoying the drink we call beer.

I remember reading that post and giving it some serious thought as weight issues have always affected me. My weight goes up then I lose some, then it goes back up then I lose it. Up and down since grade 8. While I have never been 'thin' I have usually been in good shape, thanks to rigorous workouts, playing rugby, hockey and fastball. But since moving to the city and recently consuming a lot (a lot) of beer, whether it be at beer dinners, events, at the pub, or with friends, I have started to notice my weight sneak up on me. I still workout, just not as much as I once did.

I don't blame the caloric qualities of the beer for this weight gain. I blame the fact that in the morning, after drinking some strong ales, I can't get out of bed to hit the gym. So here's what I intend to do about it while staying in the loop: a) limit my weekly beer intake, b) get to the gym 4 times a week and, c) limit my consumption at events.

Can I do it? I think so, although last night I was staring at a bottle of Ommegang Strong Belgian Ale and thinking of popping the cork after dinner for a night tippler. I stood strong though and drank some lousy water instead.

So thanks Alan for waking me up!

Tuesday, June 3, 2008

OCB and Soundwaves: Jazz by the Lake

10 members of the Ontario Craft Brewers Association are teaming with St. Joseph's Hospital to take part in the annual Soundwaves: Jazz by the Lake hospital fundraiser on June 19th.

The event is taking place at the Liberty Grand Entertainment Complex (Exhibition Place) from 6:30 pm to 11:00 pm and will feature popular jazz musicians including:

Emilie-Claire Barlow
Jim Galloway and his Wee Big Band
Stephanie Welton and The Toronto Jazz Orchestra

There will also be 10 delicious food stations to accompany the participating brewers, which include:

Nickel Brook Beers
Black Oak Brewing Company
Cool Beer Brewing Company

County Durham Brewing Company
Granite Brewery
Great Lakes Brewery
Mill Street Brewery

Old Credit Brewing Co. Ltd.
Wellington Brewery
Cameron's Brewing Company

There will also be some OCB ‘prize packs’ given away at the event (cool SWAG).
What better way to enjoy a warm summer evening than sampling nearly a dozen different Ontario Craft Beers while relaxing to the cool sounds of jazz? As a co-sponsor of this fundraiser for ST. Joseph's Hospital the Ontario Craft Brewers will be joined by local restaurants and wineries for an evening of great jazz for a good cause.
Call or visit us online NOW! Space is limited.
416-530-6157 www.foundation.stjoe.on.ca

Tickets are $250 each with a $100 charitable receipt and money raised goes to the St. Joseph’s Mental Health and Addictions Program, specifically the Child and Adolescent Mental Health Program.

Monday, June 2, 2008

Gordon Ramsay Promoting Beer and Food

I have been extremely busy for the last couple of weeks and I'm finding it hard to keep pounding out daily posts. I am working on it though. In the meantime, here is an article I found this during my daily google searches. Fun read and hopefully we'll hear something like this regarding a brewery of our own one day.

AN Edinburgh brewer behind the world's first oak-aged beer is preparing for major growth after winning the backing of celebrity chef Gordon Ramsay.

Dougal Sharp, founder of the Innis & Gunn Brewing Company, was invited by the fiery chef to help him brew a version of the beer at his London home on his TV programme The F Word.

After the brewing process was featured on this week's episode, the beer is currently being allowed to mature for 30 days in whisky barrels that provide its distinctive oak flavour. It is then to be served up with a veal main course on the final episode of the series.

Ramsay is using the Innis & Gunn product to show how well quality beer can be matched with fine cuisine.

The chef already sells the beer in his east London gastro pub The Narrow, and it is understood he is to stock it across his burgeoning pub and restaurant empire.

Mr Sharp, whose father Russell bought the Caledonian Brewery in 1987 and helped make Deuchars IPA a household name, said: "It is great that Gordon has chosen to do something like this and it shows how far beer has come from its beer bellies and sandals image.

"The fact that you can match Innis & Gunn with food is what won out for us with Gordon. The character of the beer makes it suitable and Gordon picked up on that. He's a hell of a nice bloke and he's very passionate about the things he's interested in.

He's very interested in the brewing process and how to do that, and it's been a lot of fun working with him. It's been a real learning experience for me as well."

Innis & Gunn filled 10,000 barrels of beer in 2007 – double its 2006 levels – as its popularity took off in the UK, United States, Canada and Scandinavia.

Celebrity chef and Great British Menu star Mark Hix has already helped introduce the beer to "beer dinners" attended by celebrities and food and drink critics, which has helped to make the name known and grown its reputation for being food-friendly.

The "base" beer is provided by the Belhaven Brewery, then left to mature in William Grant & Sons barrels to produce the oak flavour.

The product, which is only sold in bottles, is already stocked in many of the UK's leading supermarkets, bars and restaurants, and a stockpile has been built up to allow for the growing demand.

Graham Bell, a spokesman for the Edinburgh Chamber of Commerce, said the success of the brand could inspire other small businesses.

He said: "What Innis & Gunn have shown is that brewing is far from dead in Edinburgh.

"They have a quality product that is retailing at twice the price of other beers and people are lapping it up.

"It shows that whatever you're doing, if you are innovative then you can be a big success nationally and internationally."
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