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The increase is needed to offset the soaring costs for raw ingredients and will affect the consumer in the end.
So, when the price increase comes into effect and you have the choice between a six pack of Becks or a six pack of Ontario brewed Great Lakes Horseshoe Lager for $11.50, the choice is simple, and hey, your probably going to enjoy it a lot more.
Click here for full article as it appeared in the Toronto Star.
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