Budweiser was named the official beer sponsor of the 2006 Olympic games in Turin, and the 2002 games in Salt Lake, in Atlanta in 1996 and 1984 in LA.Labatt was named official beer sponsor of the Calgary winter games back in 1988. Are you starting to see where I'm going with this?
A story on Canada.com today has the Vancouver 2010 Olympic Committee searching for an official beer sponsor to be announced later this year. A recent survey resulted in many favouring a Canadian owned beer to represent the games, which leaves Molson and Labatt on the outside as both are now foreign owned.
Some locals feel that it should be a British Columbia produced beer like Granville Island or Spinnakers in Victoria, and feature creative names like "Luger lager, Legacy lager, Salchow Stout."
Chances are the sponsorship will go to one of the big brewers like Molson or Labatt's, as they have the money to back up advertising initiatives like tv commercials, national newspaper ads etc. But it would certainly be nice to see a smaller microbrewery on the west coast pull through and land the sponsorship. Propeller brewery was victorious in getting their beers on the Trailer Park Boys movie, so hey, you never know!
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